Marketing to Gen Xers is important for non-profits. Generation X boasts the largest percentage of volunteers, and because they are the most stable generation, they feel very connected to their communities and want to give back.
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Part-time Maui residents Bill and Pam Schwartau spend the winter months here on Maui where they have volunteered at Hali’imaile Community Garden since January of 2013.
Every generation has different priorities, including when and how they volunteer. In the case of millennials, there are several factors to keep in mind when attracting and maintaining them as volunteers
Becky Lau is a volunteer at Maui Nui Botanical Gardens, where she has dedicated hours of her time every week since the botanical garden’s inception.
Every generation of volunteers has something to offer, and while non-profits should consider attracting volunteers of all ages, millennials in particular can revitalize a project and bring renewed energy to an organization’s mission.
Rayo McPhee was one of the first Zumba fitness instructors here on Maui. She has dedicated herself to numerous volunteer events including running the annual Toys for Tots Zumbathon.